The packaging of Morgan's High Shine / Firm Hold may be retro inspiredbut this pomade is better than any of the new-fangled pomades that you see on the supermarket shelf.\nMorgan's have been making men's hair grooming products since 1873 originally in London but today they're based in Kent.\nThis is a firm hold pomade that achieves a high shine look with long lasting hold, it's scented with Morgan's signature blend of bergamot, jasmine, sandalwood and patchouli. Being water soluble it washes out easily.